When building websites, one of my main considerations is speed. With attention spans lowering all the time, it’s important that you can keep the users’ attention when they’re on your website. The users’ main priority is to find information on your website or complete a transaction. If they can’t do this quickly then they will go elsewhere.
I often find websites where a lot of work has gone into the design and the development; they look great and meet the client’s needs, but they aren’t performant. This lack of optimisation could be due to a number of things: clients wanting features that are expensive (in the context of speed), lack of knowledge of how to optimise sites; lack of awareness that websites need to be quick.
Google now uses speed to rank websites in the searching listings – this is a large indicator that speed does matter. It matters to Google and it should matter to you because a slow website is bad for the user’s experience on your site. There’s no magic number as all sites are different, however if your site takes more than 2 seconds to load then you probably need to take a look under the hood.
So here’s the bottom line.
In March, I’m offering free consultations to help you identify why your site is slow and how to speed it up.
If you want to take advantage of this then please get in contact with me.