When I build sites for my clients I want to empower them to produce their own content and manage their own site. WordPress is a fantastic tool for this because it’s super flexible and in my opinion has a great UI.
Clients can manage every element of their blog articles, page content, events, portfolio items and so on – this means they do not need to be in contact with me every time they want to add to or change the content on their website. Unfortunately I still see potential clients that are tied into custom built content management systems that require intervention, at a cost, from the agency that built it – or sometimes even a license fee.
There are times however, even when the flexibility allows, that items may not have to be editable. Here’s a few scenarios where sometimes I manage them for the client to get the very best out of their.
Unique, heavily customised pages
Usually something like the homepage or a custom landing page for a product. Although I might make items on these pages (like the latest blog articles) editable there are some elements I might not. For example, the main homepage image or a particular product image. The reason behind this is that a lot of work might have gone into getting this image spot on across all devices and screen sizes.
If the client wants to change this then I would rather they run it by me first to make sure the new image is of the correct size, quality and file type before they add it to the site. I can then check it for them to make sure it’s correct, for quality control purposes – especially when it comes to mobile devices.
Another reason why I might want to be involved at this stage is that the client may have had a change in their business needs. A new shot of a product might, in turn, show new features and need further thought into how the shape of that page might look. Again it’s sensible for me to have an input on this to ensure that all factors are considered.
Items that do not change very often
The first example that pops into my head is the address of a business. The chances of it changing are quite small, and even if it does change location then I can easily do it for the client myself. In a similar fashion to above, if the business is changing it’s location it might also be going through other changes that need to be reflected on the website and thus again I feel like it would be sensible for me to be involved.
Colours, Logos, Branding
Themes offer great flexibility through options, and more-so nowadays – the customiser. It’s important for WordPress Themes to do this in order to appeal to more businesses and make more sales. Among those options are usually element such as colours and the logo.
When I create sites for the clients there is a thought process that goes both into the design and development of the site that is specific to a client’s needs. If the branding for a business is changing then it’s likely that more than colours and the logo are going to change so again it makes sense for me to intervene and help the client transition their new branding (and possibly business needs) to fit in with the new site, or to create a new one.
Most of the above points are done to increase the quality and integrity of a website. Myself, and the people I work with put a lot of thought and effort into making decisions that ultimately shape websites and I think that we should also be involved at each key milestone after it is finished. It’s important that the client has the framework to run their site on a day-to-day basis but ultimately they are professionals at what they do and I am a professional at what I do.