Redesign & Rebuild
First, we revisited the sitemap to ensure that the structure of the site was reflective of RMT’s current business. This was a good exercise as it confirmed that a lot of our original findings in 2012 still stood true but we were also to address any changes. The main shift we found was that RMT wanted to shift from targeting sectors of clients to targeting verticals that they offer within the business.
With that exercise complete the site was then redesigned, using the base branding that had been created beforehand but updating it for a more modern look. Typography and calls to action were two main areas we looked at to improve this.